Systematizing In Business, Effectively and Efficiently

“5 Business Mistakes Systematization You’ll Need to Avoid”(1)

“How to Create A Better Business, and a 2-hour Work Week”

Welcome to The Jungle business survival guide’s step four is Mark Your Tracks. This step, in a word is called systemization, and it transitions the entrepreneur into a business owner. Last week, in this two-part post, the content focused on what things to avoid while trying to systematize. This week, thanks to a  recent interview from Sam Carpenter found on mixergy.com, he explains the eight things to do efficiently, to grow an operation, while taking the owner out of the production and process .

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Systematization is Important, Here’s What Not to Do

“5 Business Mistakes Systematization You’ll Need to Avoid”(1) 

“5 Business Systematization Mistakes You’ll Need to Avoid”

Welcome to The Jungle business survival guide’s step four is Mark Your Tracks. The step that transitions an entrepreneur to a business manager/owner. Through the first three steps, an entrepreneur has learned how to manage expenses, to create revenue-generating opportunities, and to grow revenue and consumer base through marketing tactics.Throughout this time, and the first three phases, trial and error and trial again are common.

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Bartering is Bad Business

Bartering is Bad Business

“5 Reasons Why Bartering Will Not Help Business Growth”    

In the Welcome to the Jungle business survival guide, step 3 used a combination of direct/indirect communication to teach entrepreneurs how to reach a set target market. Now that the entrepreneur has learned the “Do’s” of marketing, now it’s time to learn the “Dont’s.” All entrepreneurs must learn that in order to run a successful business bartering cannot be part of his or her business plan.

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Harvest Your Consumer Relationships

“Thinking Like a Farmer Will Boost Customer Relationships”

Thinking Like a Farmer Will Grow Customer Database”

In the Welcome to the Jungle business survival guide, step 3’s farming uses a combination of direct/indirect communication to reach a set target market. Farming is described as using direct or indirect communication with no intent for immediate sale, but with the plan to grow users into powerful consumers, later on. This style of marketing is centralized around building customer relationships.

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How Fishing and Advertising are One-In-The-Same?

Targeting Your Audience

The Six Best Advertising Strategies for New/Small Businesses

In the Welcome to the Jungle business survival guide, step 3’s fishing is described as using  indirect (mass messaging ) communication tactics such as, social media promotion and advertising to obtain/retain customers. Fishing uses an indirect style of communication to a predetermined market (pond), in order to get an immediate purchase from consumers using a call-to-action in the messaging.

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On the Hunt: Direct Sales Tactics 101

On the Hunt_ Direct Sales Tactics 101

“5 Steps to Mastering the Direct Sales Approach”

In the Welcome to the Jungle business survival guide, step 3’s hunting is described as face-to-face direct sales tactics that are part of a larger marketing strategy. Hunting is an aggressive and more traditional style for selling, which aims to have an immediate purchase from the target. In a recent article, “The Five Sales Tactics Every Entrepreneur Must Master” found on forbes.com, written by Meghan Casserly, Casserly expresses that for entrepreneurs, getting a handle on basic sales tactics can be more critical to the success of a venture than the development of its products and services.

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Turn Opportunities to Revenue

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dazzle

Learn how to maximize opportunities within your business to generate more revenue for your company; using time, effort and money

Making fire is the second step in Common Ground Management’s “Welcome to the Jungle” survival guide. In step two, the key is to create opportunities that can generate revenue or “fire.” To do this, an entrepreneur can use  time, money and effort. In a recent article called “7 steps for generating new business opportunities,” 

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Bootstrapping Your Way to the Top

BootStrapping101

BootStrapping101

“These 10 Steps of Bootstrapping Allow Entrepreneurs to Effectively Build Shelter for Their Businesses!” 

In Common Ground Management’s Manual: “Welcome to the Jungle”, the first step to surviving entrepreneurship is “Finding Shelter.” The key components in finding shelter are Personal, Industry, Geography and Business. The goal of step 1, for an entrepreneur, is to create a stable foundation, for his or herself, and the business concept. In a recent article on fastcompany.com, written by Rodrigo Santibanez, he explains how the bootstrapping method is an efficient way to execute step 1, finding shelter, well.

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50 Years and Counting

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Wawa

Over the past few months, we have generated different case studies, to help decode Welcome to the Jungle: Business Survival Guide. These short articles helped to put the manual’s analogies and graphics into real-life context, which can apply to our readers’ own companies. As an overview, we wanted to pick a company, and there are plenty to choose from, that has used the 10 Steps to consistently reinvent and build, and that business is Wawa.  

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Buy or Bury?

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Facebook-Company-AcquisitionsThe last step in CGM’s business survival guide is “Staying Alive.” Reaching this last step means that a company has reached stability and has been able to overcome and withstand the challenges that have come before. This point of “comfort” brings upon its own stressors though, because the business is now in the eyes of the public. It is open to other competitors, and potential thieves.  At this point, a company needs to be able and willing to go one of two routes –

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